FarmFood360 Videos

The AAC Membership FarmFood360 Program is a partnership with Farm & Food Care Ontario This initiative was established by the AAC Board of Directors to assist AAC Members with consumer outreach, building trust in the agriculture and agri-food sector and confidence in our locally grown, raised and processed fodd. FarmFood360 provides virtual reality tours of Ontario farms and food processing facilities to promote Ontario agriculture and food practices to help build consumer confidence in the food grown and prepared in our province. This program is funded through AAC’s Strategic Initiatives Fund and supports up to half of the cost for approved AAC members to develop and promote these tours highlighting their commodities or industries. 

AAC Member Testimonials: The Impact of FarmFood360

"The Ontario Ginseng Growers Association is grateful to the Agricultural Adaptation Council (AAC) for its vital support through the AAC Membership FarmFood360 program. By helping to fund a new virtual reality project launched in 2025, the AAC empowered us to bring the world-renowned story of Ontario ginseng directly into the homes and classrooms of over a million annual visitors at www.FarmFood360.ca. The videos will also help with our international marketing. This immersive experience helps us to showcase the dedication, expertise, and multi-generational hard work of our growers, like the Mels family, while building essential public trust in our high-value specialty crop. We value the AAC’s commitment to providing the innovative tools and financial partnerships necessary to promote Ontario’s agri-food sector on a global stage." 

— Rebecca Coates, Executive Drector, Ontario Ginseng Growers 

"Egg Farmers of Ontario is grateful for the Agricultural Adaptation Council’s (AAC) partnership and their funding contribution toward our latest immersive project at www.FarmFood360.ca. This collaboration enabled us to launch three comprehensive virtual reality tours in 2024 that provide a look inside Ontario Free Range, Free Run, and Enriched Colony housing systems. By leveraging this technology, we can transparently showcase the high standards of animal care and the diverse production methods our farmers use to provide fresh, local eggs to Ontario families. The AAC’s support has been instrumental in helping us educate the public and build lasting confidence in our industry through these innovative, first-hand digital experiences."

— Donna Lange, Director of Public Affairs, Egg Farmers of Ontario 

"The Ontario Apple Growers (OAG) extends its sincere appreciation to the Agricultural Adaptation Council (AAC) for its invaluable partnership and for providing significant funding for our latest FarmFood360 project. This investment allowed us to capture the full, vibrant journey of an Ontario apple—from the beauty of spring blossoms in the orchard to the high-tech precision of packing, making cider, and controlled atmosphere storage. By offering this 360-degree immersive tour at www.FarmFood360.ca, we are able to bridge the gap between the orchard and the consumer, highlighting the sustainable practices and modern innovations that define our industry. The AAC’s support was really essential in helping us tell our story of growth and dedication, ensuring that Ontario apples remain a trusted staple for families across the province." 

— Kelly Circeran, General Manager, Ontario Apple Growers 

 "The Ontario Processing Vegetable Growers (OPVG) is pleased to have partnered with the Agricultural Adaptation Council (AAC) to bring our industry to life through the FarmFood360 virtual reality initiative. With the AAC’s generous support in helping to fund this project, we have been able to create a transparent, high-tech window into how Ontario’s processing vegetables are grown and harvested. This immersive platform at www.FarmFood360.ca is a game-changer for public outreach, allowing us to connect directly with consumers and demonstrate the sophisticated technology and food safety standards our members uphold every day. We thank the AAC for their continued investment in the digital tools that help keep Ontario’s processing vegetable sector competitive and understood by the public."

— Samantha Schwab, Extension Coordinator/Admin Assistant Ontario Processing Vegetable Growers (OPVG)